The Noodle Exchange is one of several new Global Marketplaces The Noodle Exchange is a brand new Global Marketplace at this year’s Food & Wine Festival. Two of the offerings are beef or tofu pho. A word of warning, these are spicy! If you’re like me and can’t tolerate the heat, don’t let that stop you from trying one. Just let them know while they’re preparing your order. They can turn down the heat, or make a version that is not spicy at all.